The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewwho you want to serve and why you do businessand it’s a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.By Kim KuhteublKim Kuhteubl is an award-winning producer, writer, and Producers Guild of America member. Shes used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter @mebydesigntv.39 color imagesVisibility and Business Strategy for Interior Designers39 color images