The Why of the Buy: Consumer Behavior and Fashion Marketing by Patricia Mink is available now for quick shipment to any U.S. location! Published in 2014, this widely popular book has proven to serve its audience well, based on the abundance of positive reviews it has received by its readers. Over the years we have learned how to provide online shoppers with cheap prices on the most popular books and to do so with fast shipping. We know how overpriced books and textbooks can be so we ensure that everyone has access to those same books at affordable prices. Just complete the checkout process for this book and it will be shipped to you for immediate use.